Can watches be an effective investment, or is this merely a marketing myth perpetuated by the watchmaking industry? At the May meeting of the Horological Society of New York, William Massena will address this question and more. Massena's illustrated talk will look at notable auction results as case studies, consider how marketing affects the horology industry today, and what challenges this poses to the watchmakers of tomorrow.
About William Massena
William Massena (see his Talking Watches episode here) is the managing director of TimeZone.com, the world’s largest online watch discussion forum, to which he has been a key contributor since its founding in 1995. He is also a partner at Digital Luxury Group, a Geneva-based marketing and communication research company for luxury brands. Previously, he was the Chief Operating Officer and Managing Director of Antiquorum S.A., the leading horological auction house.
All HSNY lectures are free and open to the public. Doors open at 6:00 p.m. for coffee and conversation. Lecture begins promptly at 7:00 p.m. For more information, visit HSNY's website.
Monday, May 2, 2016, 6-9 p.m.
HSNY at the General Society Library
20 West 44th Street, between 5th & 6th Avenues
New York, New York, 10036
HODINKEE is a sponsor of the Horological Society of New York
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